Local Business: How to Outrank Your Competitors on Google Maps
Did you know that 67% of consumers prefer Google Maps as their navigation app of choice? That’s right — when potential customers are looking for a local business like yours, they’re likely turning to Google Maps to find it.
In fact, with 86% of consumers using Google Maps to look up businesses and nearly one-third of all mobile searches being location-based, your position on this platform directly impacts your bottom line. Even more compelling, moving up just a few spots in the rankings could potentially 10X your sales.
However, many local business owners struggle to understand how Google Maps rankings work. Consequently, they miss out on countless customers who choose competitors appearing higher in search results. After all, over half of users select one of the top 5 businesses they see on Google Maps.
With this in mind, we’ve created this comprehensive guide to help you dominate local business listings and improve your Google local business ranking. From optimizing your Google Business Profile to building trust through reviews, we’ll show you exactly how to rank your business higher on Google Maps — leaving your competition wondering what happened.
Set Up Your Google Business Profile the Right Way
Creating a strong foundation for your local business on Google Maps begins with properly setting up your Google Business Profile (GBP). This free tool allows you to manage how your business appears across Google services, making it easier for potential customers to find and trust you.
Claim and verify your business listing
Initially, you need to determine if your business already has a profile on Google. Many businesses discover that Google has automatically created a listing based on available information. To check:
- Visit Google Maps and search for your business name
- If your business appears, click “Claim this business” or “Own this business?”
- If no listing exists, select “Add a missing place” or visit business.google.com/create
For existing businesses with unclaimed profiles, requesting ownership is straightforward. When someone else has already verified the listing, you can request access by providing documentation that proves your association with the business.
Once claimed, verification is essential. Google offers several verification methods depending on your business type and information:
- Postcard verification (most common, taking up to 14 days)
- Phone or text verification
- Email verification
- Video recording or live video call
Without verification, you won’t be able to make changes to your profile or access most GBP features. Furthermore, verification helps build trust with potential customers who can see that Google has confirmed your business’s legitimacy.
Choose the correct business category
Your business category significantly impacts your local rankings and is considered one of the most important local ranking factors. Google offers approximately 4,000 categories to choose from, so selecting the right ones is crucial.
The primary category tells Google what your business primarily does and appears in the local pack. Choose the most specific category that accurately describes your main business function. For example, instead of “Restaurant,” select “Italian Restaurant” if that better represents your establishment.
You can add up to nine secondary categories to highlight additional services, though it’s advisable to use no more than 3-4 total. Above all, quality matters more than quantity – selecting too many categories may confuse Google’s understanding of your business.
Add accurate contact and location details
Importantly, consistent and accurate contact information is fundamental for local search success. Your Name, Address, and Phone number (NAP) should be identical across all online platforms, including your website.
When adding your address, be specific and include suite numbers if applicable. For businesses serving customers at their locations rather than a physical storefront, you can hide your address and instead define your service area based on:
- Cities you serve
- Zip codes
- Other specific geographic boundaries
Your phone number should be a working business line that customers can call directly. You can add up to three phone numbers but ensure they’re active and properly routed.
For this reason, keeping all information accurate and up-to-date is essential. Any changes to your hours, location, or contact details should be promptly updated to maintain customer trust and avoid negative reviews from frustrated visitors who encounter outdated information.
Optimize Your Profile for Local Search
Optimize Your Profile for Local Search
Once you’ve established your Google Business Profile, it’s time to optimize it for maximum visibility in local search. A properly optimized profile dramatically increases your chances of appearing in the coveted local pack and Google Maps results.
Use consistent NAP across all platforms
NAP (Name, Address, Phone number) consistency is a foundational element of local SEO success. When your business information appears identically across all online platforms, search engines gain confidence in your legitimacy.
According to research, 93% of consumers become frustrated by incorrect information on online directories, while 73% lose trust in brands with inaccurate business listings. Additionally, NAP consistency ranks among the top five factors for both Local Pack and organic search rankings.
To maintain perfect NAP consistency:
- Use identical business names across all platforms (decide on “Smith & Associates” vs “Smith and Associates”)
- Format addresses consistently (choose either “St.” or “Street” and stick with it)
- Use the same phone number format everywhere (either “(123) 456-7890” or “123-456-7890”)
- Include your homepage URL consistently as well
Remember, while perfect character-for-character consistency is ideal, Google can understand minor formatting variations. Nevertheless, strive for uniformity to maximize your local search potential.
Write a keyword-rich business description
Your business description provides a prime opportunity to tell customers—and Google—what makes your business special. Although Google limits descriptions to 750 characters, only the first 250 appear in search results, so frontload your most important information.
An effective business description should:
- Mention your primary business category to reinforce relevance
- Highlight high-value products or services you offer
- Specify your target location or service area
- Include unique selling propositions that differentiate you
- Add social proof (like founding date or achievements)
Naturally incorporate local keywords throughout your description without keyword stuffing. For instance, rather than writing “We’re a bakery,” specify “We’re a family-owned artisan bakery serving downtown Springfield since 2005.”
Add service areas and business attributes
Service areas tell Google precisely where your business operates, directly impacting which local searches you appear in. If you serve customers beyond your physical location, you can add up to 20 service areas based on cities, postal codes, or neighborhoods.
Important considerations for service areas include:
- Your overall service boundary should not exceed approximately 2 hours of driving time from your base location
- Service-area businesses should create only one profile per metropolitan area
- Adding service areas significantly outside your verification address may trigger a suspension
Business attributes provide additional details about your offerings and appear prominently in your profile. These special features vary by business category and might include “women-led,” “wheelchair accessible,” “free Wi-Fi,” or “outdoor seating”.
To add attributes, navigate to your Business Profile’s Info section and look for the “Add attributes” option. These details not only help potential customers make informed decisions but also enhance your visibility for specific searches related to those attributes.
By thoroughly optimizing these three elements of your Google Business Profile, you substantially improve your local search performance while simultaneously providing valuable information that helps convert searchers into customers.
Boost Engagement with Photos, Posts, and Q&A
Boost Engagement with Photos, Posts, and Q&A
Beyond optimizing your basic profile information, actively engaging with potential customers through visual content and interactive features can dramatically impact your local business visibility on Google Maps.
Upload high-quality, geotagged images
Visual content plays a direct role in customer engagement. Businesses with high-quality, relevant photos on their Google Business Profile receive more clicks, direction requests, and calls. Indeed, listings without photos appear less appealing to consumers and may not rank as highly as listings with photos.
Focus on uploading these essential image types:
- Exterior photos that help users recognize your storefront
- Interior shots showing your layout and ambiance
- Team photos that humanize your brand
- Product or service images showcasing what you offer
For optimal results, use JPG or PNG format with at least 720 x 720 pixel resolution. Moreover, ensure your photos are taken at the actual business location you’re posting about, as Google prioritizes relevance.
Geotagging—adding location data to your images—can potentially help your visibility for “near me” searches in targeted areas. Although recent tests show mixed results regarding geotagging’s impact on overall rankings, it remains a strategy worth considering, especially for businesses serving multiple neighborhoods.
Post regular updates and offers
Regular updates on your Google Business Profile help you stay visible and relevant in local search results. Google rewards active profiles, and users are more likely to engage with businesses that share timely content.
You can create different types of posts:
- Updates: Share general information about your business
- Offers: Promote sales with start/end dates and optional coupon codes
- Events: Highlight upcoming activities at your business
Aim for at least three posts per week to maintain an active profile. Posts typically remain visible for seven days before being archived, making consistency essential. Primarily, include high-quality images (at least 400 x 300 pixels) with your posts to maximize engagement.
Use the Q&A section to answer common questions
The Q&A feature provides a powerful opportunity to address potential customers’ questions before they even contact you. Essentially, this section functions as a public FAQ that both increases engagement and feeds Google additional keywords about your business.
Notably, you don’t need to wait for customers to ask questions—you can proactively create and answer your own questions. This strategy allows you to:
- Address frequently asked questions about your products or services
- Include location-specific information that reinforces your relevance
- Highlight your unique selling points compared to competitors
When crafting questions and answers, use natural language that includes important keywords. For instance, instead of “Do you deliver?” ask “Do you offer same-day flower delivery in Bandra East?”.
Subsequently, monitor this section regularly, as anyone can answer questions about your business. Unanswered questions or incorrect information can harm your reputation and miss valuable lead opportunities.
Build Trust Through Reviews and Citations
Build Trust Through Reviews and Citations
Trust signals are the cornerstone of success for any local business aiming to dominate Google Maps. Building credibility through reviews and citations significantly impacts both your rankings and customer acquisition.
Encourage and respond to customer reviews
Reviews serve as powerful trust indicators, with 95% of customers reading online reviews before making purchase decisions. Even more compelling, 49% of consumers trust online reviews as much as personal recommendations.
To generate more reviews:
- Create a shareable review link or QR code to include on receipts, thank-you emails, and post-purchase communications
- Ask satisfied customers directly (without offering incentives, which violates Google’s policies)
- Time your requests shortly after positive interactions
Response is equally crucial, as 53% of customers expect businesses to respond to reviews within a week, yet 63% of reviewers report never hearing back. Furthermore, 45% of consumers are more likely to visit a business that responds to negative reviews. When crafting responses:
- Express gratitude regardless of sentiment
- Address issues with empathy and professionalism
- Personalize your message to demonstrate attentiveness
List your business on local directories
Citations—mentions of your business name, address, and phone number on external platforms—serve as foundational trust signals. Primarily, focus on creating consistent citations across authoritative directories like JustDial, Sulekha, Yellow Pages, and industry-specific platforms.
Remember that niche citations on industry-specific websites can particularly help search engines associate your business with relevant categories. Additionally, citations build overall online presence, enhancing brand awareness beyond Google Maps.
Avoid duplicate listings and spam
Duplicate Google listings severely damage your visibility. According to Google, “Multiple profiles for the same business may mislead customers and are against our policies”. Duplicates typically occur from:
- Previously created unverified profiles
- Multiple profiles for different services at same location
- Business rebranding without proper profile updates
Duplicate listings specifically cause:
- Divided review metrics between multiple entries
- Customer confusion leading to poor experiences
- Appearance of disorganization, decreasing trust
- Lower visibility in local search results
Should you identify duplicates, report them through Google Maps’ “Report a Problem” feature. For permanently closed businesses or locations, mark them accordingly rather than creating new listings.
Maintaining consistent NAP (name, address, phone) data across all online platforms remains essential for preventing duplicate creation and building Google’s trust in your business legitimacy.
Track Performance and Improve Over Time
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Track Performance and Improve Over Time
Successful local businesses understand that ranking on Google Maps isn’t a one-time effort but an ongoing process requiring regular monitoring and refinement. Analyzing performance data helps identify what’s working and where improvements are needed.
Use Google Business Profile Insights
Google Business Profile Performance (formerly Insights) provides valuable data about how customers discover and interact with your business. These metrics reveal the effectiveness of your optimization efforts:
- Total searches: Shows how often your profile appears in discovery and direct searches
- Profile views: Counts unique visitors across devices and platforms
- Customer actions: Tracks calls, website clicks, direction requests, and messages
- Photo views: Measures engagement with your visual content
Accessing these metrics is straightforward through your GBP dashboard. Data is typically updated at the beginning of each month, with updates taking up to five days to appear.
Monitor keyword rankings and traffic
Beyond basic profile metrics, tracking your position for target keywords provides crucial visibility into your competitive standing. Consider establishing this monitoring routine:
Weekly: Review core local keywords and profile metrics to catch sudden ranking drops.
Monthly: Analyze deeper ranking trends and competitor movements to identify seasonal patterns.
Quarterly: Evaluate overall progress and refine your keyword strategy by removing underperforming terms.
Various tools can help automate this process, saving time while delivering professional reports directly to your inbox.
Adjust strategy based on data
Your performance data should drive continuous improvement. Hence, look for these specific insights:
Primarily, if certain search terms consistently bring visitors to your profile, incorporate those keywords (and related terms) more prominently in your business description and posts.
During analysis, identify which actions customers take most frequently. If direction requests are common, ensure your address information is prominently featured and accurate.
Ultimately, expect some ranking fluctuations, with significant improvements typically appearing around months 3-4, as Google often takes 60-120 days to reward good optimization practices.
Dominate Your Local Market with Google Maps
The battle for local business visibility continues to intensify each day. Businesses appearing at the top of Google Maps searches enjoy significant advantages over competitors lurking in lower positions. Throughout this guide, we’ve walked through proven strategies that help establish your business as a local leader.
Remember, your Google Business Profile serves as the foundation for local search success. A properly verified business with accurate information creates trust with both Google and potential customers. Choosing the right business category and maintaining consistent NAP details across all platforms significantly impacts your visibility.
Beyond basic setup, profile optimization makes all the difference. Keywords strategically placed in your business description help Google understand exactly what you offer. Additionally, high-quality photos showing your business from every angle create powerful first impressions that drive customer actions.
Regular engagement proves equally important for maintaining relevance. Businesses that consistently post updates, respond to questions, and interact with customers signal to Google that they remain active and customer-focused. This engagement directly correlates with improved rankings over time.
Customer reviews perhaps represent the most powerful ranking factor at your disposal. They not only influence Google’s perception of your business but also heavily sway potential customers’ decisions. Your prompt, thoughtful responses to these reviews demonstrate accountability and build trust.
Finally, tracking performance data allows you to refine your approach based on actual results rather than assumptions. Monitoring changes in visibility, customer actions, and engagement metrics reveals what resonates with your audience and where opportunities exist.
The path to Google Maps dominance requires patience and persistence. Results rarely happen overnight, but businesses that implement these strategies consistently see meaningful improvements within months. Start applying these techniques today, and you’ll wonder why you waited so long to take control of your local business visibility.
