youtubers net worth

Top 30 Astonishing YouTubers’ Net Worth Revealed: How Rich Are They?

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Only 0.1% of YouTubers become millionaires; it takes hard work, persistence, and skill to succeed. YouTube has many success stories and creates some of the wealthiest people in the world with its video platform. People like MrBeast are known for his explosive YouTube videos, and he and a few others live a luxury lifestyle because of their YouTube success.

YouTube pays content creators via CPM (Cost Per 1000 impressions), but YouTubers also earn money from selling merchandise and other business ventures. Wealthy YouTubers net worth is calculated through their earnings which directly and indirectly come from their YouTube success.

Various research platforms like “Forbes” specialize in calculating the richest people in the world’s net worth. Research platforms interview the celebrity or their representative for an accurate net worth estimate, investigate financial records, and consult industry experts. Wealthy people do not always disclose all their income and assets, sometimes leading to inaccuracies.

Top 30 Astonishing YouTubers Net Worth Revealed

1. Jeffrey Lynn Steininger Jr. – Jeffree Star

Channel: @jeffreestar

Jeffree Star’s net worth is $200 million, and he has accumulated over 17 million subscribers. Jeffree mostly does make-up tutorials and product reviews, giving followers a close and personal look into his beauty routine and extravagant lifestyle.

Most of Jeffree’s money is generated from YouTube vlogs, but he also has a successful cosmetic line that earns him thousands of dollars monthly. Jeffree is known to invest in other ventures and has an impressive real estate investment portfolio.

2. Ryan Guan – Ryan Kaji

Channel: @RyansWorld

Ryan Kaji has the right outlook on life and knows it is good to stay a kid as long as you can, which has grown his channel to more than 11.3 million subscribers. Ryan’s YouTube channel “Ryans World” reviews toys and captivates viewers with science experiments and challenges while entertaining them with playful and humorous vlogs.

Ryan generates an enormous income through his digital videos, accessories, and toys, making him one of the world’s richest and most successful YouTubers. Ryan Kaji has a net worth of $100 Million.

3. Felix Arvid Ulf Kjellberg – PewDiePie

Channel: @PewDiePie

A few names rival Felix Arvid Ulf Kjellberg on YouTube, known for his gaming videos generating billions of views. More than 11 million subscribers follow Felix Arvid Ulf Kjellberg’s “PewDiePie” channel, which mainly includes gaming but also does comedy shorts, music videos, and formatted shows.

Felix Arvid Ulf Kjellberg currently has a net worth of $64 Million and earns most of his money from his channel and sponsor’s deals.

4. Jimmy Donaldson – MrBeast

Channel: @MrBeast

Everyone in the YouTube arena knows Jimmy Donaldson “AKA” MrBeast, who entertains 133 million subscribers with out-of-the-box challenge videos and expensive stunts. MrBeast is one of the world’s richest YouTubers; if not for his generous nature and philanthropy, Jimmy could have been the world’s richest YouTuber.

Jimmy Donaldson has a net worth of $54 Million which is a lot considering he spends most of his money on his stunts and videos. Jimmy’s money comes from selling merchandise, advertising, and Sponsorship deals.

5. Dude Perfect

Channel: @dudeperfect

Five friends whose YouTube channel is “Dude Perfect” do interesting challenges in their basketball trick-shot videos, often resulting in funny moments. These five men have millions of followers, leading to a combined net worth of $50 Million. Most of Dude Perfect’s success lies in their entrepreneurial and monetization skills.

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6. Marshmello

Channel: @marshmello

Christoper Comstock, an EDM producer, and American DJ better known as ” Marshmello,” is a successful YouTuber known for his cooking and gaming videos. Christoper has amassed great wealth and success for his gaming and cooking publications, making him a net worth of $50 million.

7. Stevin W. John – Blippi

Channel: @Blippi

Stevin John, known for his ” Blippi ” channel, is a successful YouTuber specializing in educational videos for youngsters. Stevin’s YouTube videos get billions of views, making him a high earner. Stevin John’s net worth is $40 million, which he makes from his channel, toy brand, merchandise, and TV shows.

8. Richard Tyler Blevins – Ninja

Channel: @Ninja

Richard Tyler Blevins has a YouTube channel called “Ninja,” specializing in gaming videos where he gives tips to gamers, and he is known for his humorous remarks. Richard started his channel in 2011 but has since left to join a platform created by Microsoft called “Mixer.” Blevins has made most of his $40 million net worth from his YouTube channel.

9. Daniel Robert Middleton – DanTDM

Channel: @DanTDM

Daniel Robert Middleton has become wealthy thanks to his popular YouTube channel “DanTDM,” which has amassed a net worth of $36 million. Daniel is a professional gamer and shares his humorous comments and gaming skills with millions of followers. Daniel’s wealth comes from various sources, including his channel, business ventures, and merchandise selling.

10. Mark Edward Fischbach – Markiplier

Channel: @markiplier

Mark Edward Fischbach’s channel “Markiplier” creates gaming commentary videos with 29.2 million subscribers. Mark is a podcast host, actor, and comedian with a net worth of $35 million, which he made from merchandise sales, content creation, podcasts, and sponsorships. Fischbach also has a web series called Drunk Minecraft and does film acting, and charity streams.

Channel: @GoodMythicalMorning

Famous duo James McLaughlin and Charles Lincoln, known as Rhett and Link, have a YouTube channel called” GoodMythicalMorning, ” which entertains millions of viewers. Since 2012 James and Charles have done anything from eating incredible things to exploring odd products.

James McLaughlin and Charles Lincoln have a net worth of $30 million, which they earned from advertising, endorsement deals, and member fees.

12. Evan Fong – VanossGaming

Channel: @VanossGaming

Gaming sensation Evan Fong has a Youtube channel called “VanossGaming,” which earned him a staggering net worth of $23 Million. Most of Evan’s wealth comes from his YouTube channel, which has 25.8 million subscribers, but he also earns from other social media platforms.

13. Logan Alexander Paul

Channel: @loganpaulvlogs

Logan is his name, and vlogging, boxing, and wrestling is his game. Logan Alexander Paul’s YouTube channel “loganpaulvlogs” has earned him a celeb status with his funny and entertaining content. Logan Alexander Paul was the first to sell $5 million NFT (non-fungible tokens) in 2021.

Logan is a professional boxer and wrestler with a net worth of $25 million, mainly from his YouTube channel. Logan also earns from selling his “Prime” sports drink, the official UFC drink.

14. Unbox Therapy

Channel: @unboxtherapy

At Unbox Therapy, every day is filled with excitement and surprise. Lewis George Hilsenteger, the owner of the YouTube channel “unboxtherapy,” has earned a net worth of $25 million by unboxing and reviewing a wide range of gadgets. The channel mostly earns millions from mentioning products from sponsors with content focused on science and technology.

15. KSI – JJ Olatunji

 Channel: @ksi

JJ Olatunji “AKA” KSI, is a famous and wealthy YouTuber who begat stardom with his FIFA commentary and now entertains millions of viewers. KSI’s focus on YouTube was gaming but spread into acting, rapping, and comedy.

JJ Olatunji’s net worth is $25 million, which he mostly made from his channel but also earns from an amateur boxing trend he started with Joe Weller and Logan Paul.

16. Jacksepticeye

Channel: @jacksepticeye

Irish Youtuber Sean William McLoughlin is known for his charity livestream, comedy, and short film videos. Sean’s channel “Jacksepticeye” has millions of viewers who enjoy his Q&A sessions while supporting him in his fundraising ventures.

Sean’s net worth is $25 million from his channel and other business ventures like his clothing brand “Cloak” and his coffee company “Top of the Morning.”

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17. Lilly Singh

Channel: @LillySingh

Lilly Singh, also known as “Super Woman” by her LillySingh YouTube channel fans, provides hours of entertainment with her positivity, storytelling, and comedy content. Lilly’s net worth is $22 million, which she made with her channel, gigs in the entertainment arena, and brand collaborations.

18. Jake Joseph Paul

Channel: @jakepaul

Who says you cannot get rich on YouTube by being a boxer? Jake Joseph Paul has a YouTube channel called “jakepaul,” where he entertains viewers with his boxing scenes. Jake has a special flair about him, and his followers especially enjoy his music and media personality.

Jake has a net worth of $22 million, made primarily from his channel but also dabbles in other ventures.

19. James Charles Dickinson

Channel: @JamesCharles

James Charles Dickinson is a Youtuber who takes transformational make-up and beauty to the next level. James’s channel, “JamesCharles,” specializes in make-up tutorials and competitions wherein viewers partake. James’s $22 million net worth comes from his channel, make-up line, and clothing line.

20. David Dobrik

Channel: @DavidDobrik

David Dobrik is a social genius, and his YouTube channel, “DavidDobrik,” mainly focuses on his everyday experiences, which often lead to unpredictable and funny moments. David’s channel also includes videos on pop culture, news, and current events. David’s net worth is $20 million, which he earned through his channel, films, TV shows, and Doughbrik’s Pizza.

21. Anastasia Radzinskaya – Like Nastya

Channel: @LikeNastyaOfficial

Anastasia Radzinskaya, better known as Nastya, has a YouTube channel called “LikeNastyaOfficial,” originally started by her parents, who did educational videos and unboxing toys. When Anastasia joined, it became a family channel where they review products. LikeNastyaOfficial has accumulated a net worth of $20 million for Anastasia.

22. Preston Arsement – Preston

Channel: @PrestonYT

Preston Arsement’s YouTube channel ” PrestonYT” focuses on playthroughs and game shows where he aspires to give viewers a deeper insight into his life. Preston’s net worth is $20 million, which he got from his channel, selling merchandise and other income ventures.

23. Roi Fabito – Guava Juice

Channel: @GuavaJuice

Roi Fabito’s YouTube channel GuavaJuice is known for its DIY and challenge videos, where he entertains 15.4 million subscribers. Roi’s fame started as a member of Wassabi Productions, specializing in gaming videos. Later, Roi left Wassabi to do his own thing until he amassed a net worth of $20 million.

24. The Dobre Twins

Channel: @LucasandMarcus

Brothers Marcus and Lukas have a YouTube channel called “LucasandMarcus,” known as the Dobre Twins. The Twin’s YouTube channel features the two dancing, experimenting, and pranking. The twins and older brothers Cyrus and Darius have another channel called Dobre Cars with 35 million subscribers.

The Dobre Twins have a net worth of $20 million, which they earned from their channels, a deal with Clubhouse Media Group Inc, and brand partnerships.

25. Rosanna Pansino

Channel: @RosannaPansino

Rosanna Pansino is a famous YouTuber with millions of followers with whom she shares her cooking skills, recipes, and quality ingredients. Rosanna’s YouTube channel, “RosannaPansino,” has landed her fame and fortune and a net worth of $18 million. Rosanna makes money through her channel, baking tool line, and New York Times best-selling cookbook.

26. Collins and Devan Key

Channel: @CollinsKey

Collins is a Youtuber who, with the help of his brother Devan creates some of the funniest videos on YouTube. Collin is an actor, magician, and entertainer, and his YouTube channel “CollinsKey” has led to the creation of his web series, “The Disappearing Girl.”

Collins and Devan Key mainly upload comedy content, but it has served them well, and they now have a net worth of $17.5 million.

27. Kimberly Loaiza

Channel: @KimberlyLoaiza

Kimberly Loaiza is a famous TikToker, influencer, singer, and YouTuber from Mexico and provides millions of subscribers with challenge videos, tutorials, and vlogs. Most of Kimberly’s wealth comes from her YouTube channel “KimberlyLoaiza” and her fashion range, but she also does paid partnerships on Instagram. Kimberly Loaiza has a net worth of $17.5 million.

28. John Green

Channel: @vlogbrothers

American author John Green is a wealthy YouTuber famous for his channel Vlogbrithers and novels. John’s channel teaches his followers history, literature, science, and other educational subjects. John’s books “Paper Town” and “The Fault in Our Stars,” eleven online series, and his channel have made him wealthy and accumulated a net worth of $17 million.

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29. Alia Marie Shelesh – SSSniperWolf

Channel: @SSSniperWolf

Alia Marie Shelesh, AKA “SSSniperWolf” or as most of her followers calls her, “Lia,” is a YouTuber from Britain with a net worth of $16 million.

Alia started “Call of Duty” gaming videos, and viewers fell in love with her reaction and comments. Alia’s YouTube channel, “SSSniperWolf,” has since evolved into DIY videos, and she has added another channel where she shares recipes and homemaking content.

Most of Alia’s wealth comes from her channels and endorsement deals, but she also earns from partnerships with famous brands like EA, Ubisoft, and Disney.

30. Casey Neistat

Channel: @casey

Co-founder of the media company Beme Casey Neistat is a YouTuber, vlogger, and filmmaker with a net worth of $16 Million. Casey’s YouTube channel shares various content that caters to every demographic and age group, and most of his wealth comes from selling his media company “Beme” to CNN for $25 million.

What Made Them So Successful on YouTube

YouTube is the world’s strongest video platform; more than two billion users log in monthly to follow their favorite channels. Trends, content, and niches constantly change on YouTube’s platform, with new faces becoming famous and wealthy.

Most top YouTubers are persistent, stay updated with their subscriber’s needs, and know they must stay on top of their game. Some niches perform better than others, and here is a list of the different categories, niches, and their net worth:

Top YouTuber’s Trends:

  • 9 x Entertainment – $16 million to $54 million
  • 7 x Gaming – $20 million to $64 million
  • 2 x Make-Up – $22 million to $200 million
  • 2 x Toys Reviews – $20 million to $100 million
  • 2 x Educational – $17 million to $40 million
  • 2 x People & Blogs – $20 million to $22 million
  • 1 x Sports – $50 million
  • 1 x Music – $50 million
  • 1 x Tech & Gadgets – $25 million
  • 1 x Comedy – $22 million
  • 1 x Food $18 million
  • 1 x Lifestyle $16 million

YouTubers Net Worth Impact and Influence

Wealth makes it easier to improve the content, and Youtubers who have amassed a lot of money can take their viewers on exotic trips, give prizes, and sponsor other ideas. Supporters are inclined to support a channel that gives back and supports charitable organizations, and many of the top Youtubers are involved with some charitable work.

A YouTube channel’s growth relies on loyal subscribers, and many of the Top YouTubers give prizes away to their audience, which helps their channel grow. Another way having a strong net worth that influences a channel is by investing in merchandise or a personal brand that costs money but improves the channel.

A strong net worth also influences subscribers because they like to be part of a success story and have some bragging rights. If a Youtuber has a brand like a make-up line, their viewers will likely buy it to be part of that success.

Controversies and Challenges

Becoming rich as a YouTuber is difficult but holding on to that wealth takes skill, persistence, and hard work. Top YouTubers constantly work on new content and spend hundreds of thousands of dollars entertaining their viewers. To become rich and stay rich as a YouTuber, you need consistency regarding high-volume views.

Many viewers think successful YouTubers generate wealth from views, but they are wrong. Successful YouTubers invest in merchandise, their brands, and collaborations with sponsors and other channels to maintain their wealth. Top YouTubers are also under higher scrutiny and must take care in what they do and say to not lose their base subscribers.

Conclusion

The top 30 richest YouTubers net worth varies from the lowest of $16 million to the highest of $200 million. The rich YouTubers work hard, are persistent, produce good content, and have millions of subscribers, ultimately leading to their wealth. The top 30 YouTubers did not stop at their high amount of YouTube views but expanded to other income methods to become wealthy.

Dive into the world of YouTube success! Read the full blog post to uncover the strategies that turned creators into millionaires.

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